Thursday, March 28, 2019

Don’t confuse material weight of a shirt with quality

It’s a question that comes up with customers.  For generations, it has been engrained in our national psyche that the weight of something is a reflection of the quality of that item.  For the most part the perception is the heavier something weighs, the better the quality of that item.

That is only natural as in many cases; weight really can be a reflection of quality.  But in the case of material specifically used to make shirts, weight is not necessarily a reflection of quality.

In nearly all of the product descriptions on our website Thread Logic, you will see the weight of the material.  We provide that information as a way for customers to use as a point of comparison for shirts.  In addition, customers have a better understanding of the kind of shirt they are looking at.  Some of our customers live in warm climates and want a lighter weight material.

However, just because a polo shirt has a material weight of 7 ounces does not mean the material is a better quality than one that weighs 5 ounces.  It just means that the 5 oz. shirt is a lighter weight material than the 7 oz. shirt-nothing more.

So how does one compare shirt quality?  One of the best reflections of shirt quality is the price.  Like something things, you get what you pay for.  And logo embroidered apparel is no different.

For example, the NIKE Dri-fit golf shirt that sells for $45.75 including the embroidery of your logo.  The material in this shirt weighs 4.4 oz.  Here is another golf shirt, that with the embroidery of your logo sells for $23.25 and it weighs 5.6 oz.  Which shirt is better quality shirt?  Not the heavier one.  It is the more expensive NIKE shirt.

So when comparing shirts, whether they are golf polo shirts, button downs or even sweatshirts, use the material weight for the purposes it is intended and not as a way to measure quality.
Thursday, March 21, 2019

How long should it take to get an order of logo embroidered apparel?

We live in a “get it now” society.  Many things can be downloaded from the Internet instantly.  Orders from many companies can be shipped the same or next day. Amazon has changed and is changing the way we order merchandise and how quickly we get it.

With all of that, it begs the question of how long it takes to get an order of logo embroidered apparel. As with most things, the answer is more complicated than the question.  But we can make it very simple for you to understand.

k500 home pageThe biggest reason is logo embroidered apparel takes longer to create-the fact everything is custom made.  Every order that leaves Thread Logic is different because it has a different logo embroidered on it.  Many companies the sell the same product, when an order is placed, they simply pull it off the shelf in the warehouse, package it and ship it out.

But because we have to embroider your order with your logo, it would be impossible for us make your custom logo embroidered shirts ahead of time and pull them off the shelf and ship them when and order is placed.

The second reason revolves around cost control and logistics reasons.  We don’t inventory any product.  When an order is placed, we have to then order those specific shirts from the supplier.  While we are able to get those orders in 1 to 3 days, that still takes some time.

Not carrying an inventory saves us a lot of money and allows us keep our prices down.   Can you imagine if we had to carry every style in every size and color?  Wow, that would be a lot of shirts and a lot of extra costs.

The final reason it can take days to ship out an order is production time.  It takes time to receive, sort and prepare garments for logo embroidery even before they are embroidered.  Then it takes some time to make sure the logo is going to embroider on the shirts exactly the way you want it to.

At Thread Logic, we are shipping orders of custom embroidered logo apparel in 8 to 10 business days.  In this industry that is better than average.  Some companies are able to do it a little faster and most not as fast.  In fact, almost every day we hear from customers who regularly have to wait 4 weeks or more for their order.

We work very hard to create processes and procedures that keep an order moving through the system as quickly as possible.  Yes, when compared to ordering non-custom products, the turnaround time for custom logo embroidered apparel can be longer.  But when compared with other companies providing this service, we are doing it faster than most.
Thursday, March 14, 2019

What is flat pricing for logo embroidered apparel?

If you have ever shopped for any custom logo embroidered apparel, you have probably noticed a variety of pricing options available for this service. There are a number of different pricing models embroidery companies employ to price their products.  Some companies price by stitch counts, for some the price is included in the shirt and yet others use a combination of the two.

The flat pricing model was born out of an idea to make pricing for logo embroidered apparel easier for the customer to understand. It is pricing philosophy that is more customer focused and less producer focused.

Home Page Blue 4Two components that make it for customer focused are the facts that it is easy to understand it is also very transparent.  The traditional pricing models, those done by stitch count, are mostly something only the industry insiders understand which make it very confusing and less transparent.

The basic idea behind a flat pricing model is that the embroidery of the logo is included or built into the price of the item-like the polo shirt or jacket.  Therefore customers see one price for the custom embroidered polo shirt instead of one price for the shirt and the additional cost for the embroidered logo.

For example, if you see a price of $25 for an embroidered polo shirt, that price includes the embroidery of your logo.  Pretty simple concept, right?

One of the biggest advantages of using a flat pricing model is that there is no need for a quote.  Under stitch count pricing the embroidery shop has to figure out how many stitches it takes to create a logo in embroidery and then attach that cost to the shirt.  That usually requires a getting the logo to the supplier so they can produce a quote based on that logo.  That whole process adds a lot of time onto the front of the transaction.

In addition, a flat pricing model is transparent.  Under a stitch count model, the embroidery shop holds all of the power in the pricing model.  They are the ones how you will tell customers how many stitches in are a logo.  The problem is that customers have no idea if the number of stitches is right or not.  Therefore, an embroidery shop could inflate the number in order to get a higher price for the item.

The flat pricing model takes an average of all logos and uses that as a basis for their pricing formula.
The flat pricing model is has been used by embroidery shops for at least the last 15 years.  Thread Logic has used this model since we started in 2002.  We have found it much easier for our customers to understand and much more efficient way to price our products and services.

Embroidery suppliers are beginning to see the benefits of a flat pricing model as more and more of them are beginning to use it.  Some are also using it in combination with a stitch count model which takes into account larger stitch count logos.

So next time you see a supplier employing a flat pricing model, now you know the advantages of working with such a supplier.
Thursday, March 7, 2019

What’s are the differences in fabric for dress shirts?

Shopping for a dress or buttoned down shirt that can be embroidered with your logo can be a daunting task.  There is so much to consider.  There are colors, feature like easy care, wrinkle resistant, stain resistant, collar types, etc. would make anyone confused.  But then there is the fabric to consider.

The fabric discussion alone is enough to put most people in a tailspin.  The fabric you choose can make the difference between a good shirt choice and a not so good shirt choice.  So that’s why we put together this easy to understand information on fabric types.

It should help you choose the right fabric for your logo embroidered shirt.


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Broadcloth
Broadcloth: very similar to poplin–is a tightly woven fabric with a very simple over-under weave and slight sheen, which makes it very dressy. Broadcloths are great for guys looking for as little texture as possible. They are generally a thinner, lighter fabric. (S608)
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Chambray


Chambray: Chambray is a plain weave fabric.  That means it has a similar construction to broadcloth, though it is generally made with heavier yarns for a rugged, blue-collar workwear appeal. Generally there will be white threads running in the weft/width direction such that the fabric has an inconsistent color to it.  A chambray is generally heavier and more appropriate for casual wear than dress. (W380)


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Denim

Denim: We all know denim as the fabric of our jeans.  But construction wise, denim is a twill fabric.  A sturdy, possibly coarser twill.  For the most part thought, you’re mostly going to find much softer, lighter versions of the fabric then what your jeans are made of. (SP10)


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Dobby
Dobby:  Dobby (which is very similar to Jacquard, although technically different) can vary widely. Some versions are quite similar to broadcloth in terms of thickness and weight, while others can be thicker or woven to almost look like twill. Many dobby fabrics have stripes woven into them, although some are solid colors. The solid colors tend to have a faint stripe or dotted patterns woven in the same color as the base cloth.

End-on-End:  End-on-end broadcloths are a very popular type of dress shirt fabric with a distinct contrast coloring. Woven with colored thread in the warp and white thread in the weft, it looks like a true solid from a distance, but has more texture when seen from up close. Typically a lighter weight fabric, it’s a great choice for those living in warmer climates.
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Oxford

Oxford:  Oxford is very similar to pinpoint oxford, except it uses a slightly heavier thread and looser weave. It has a slightly rougher texture but is more durable than most fabrics. A symmetrical basket weave where one yarn may cross two yarns. Oxford cloth has recently become quite popular used in casual button down oxford shirts. (8970)
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Pinpoint Oxford 

Pinpoint Oxford: Pinpoint (also referred to as pinpoint oxford) has the same weave as oxford cloth, although it uses a finer yarn and tighter weave. It is more formal than oxford cloth, but less formal than broadcloth. Pinpoint fabrics are generally not transparent and are slightly heavier and thicker than broadcloths. Because of their heavier construction, pinpoints are fairly durable fabrics. A great choice for business shirts. (RH240)
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Nailhead

Nailhead Woven: Consists of a solid background and color with little pinheads’ (or small nailheads) of fabric spaced at regular (and very small) intervals. The effect of this pattern is that the background color tends to overshadow the nailhead pattern.  (RH370)
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Royal Oxford

Royal Oxford:  Royal Oxford is what we call a “pretty fabric”. Although the name is similar, it is not at all similar to pinpoint oxford or oxford cloth. It is a dressy fabric with a distinctive shine and texture. With a more prominent weave than broadcloth or pinpoint, it’s ideal for those interested in a dress or formal shirt with visible texture. (MCW00142)
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Twill

Twill: Definitely one of our favorites, twill could be the perfect dress shirt fabric. Twill is easily recognizable because it will show diagonal lines or texture. It is generally slightly shiny. Because of the diagonal texture twill is a bit softer than broadcloth and will drape more easily. Twill won’t give you the same “crisp” look that freshly pressed broadcloth can, but it’s relatively easy to iron and resistant to wrinkles.

Poplin: Poplin is so similar to Broadcloth that we decided not to distinguish between the two in our fabric descriptions.  For all practical purposes you can equate the two.  They are both a plain weave fabric that is going to be quite thin, smooth and flat.  The amount of shine on a poplin can vary from fabric to fabric.  That said, technically Poplin is different than Broadcloth in that Poplins can have different weight yarns in the warp and weft while broadcloths will have a symmetrical construction. (W100)