Thursday, September 6, 2018

What is stitch count pricing for logo embroidered apparel?

If you have ever shopped for any custom logo embroidered apparel, you have probably noticed a variety of pricing options available for this service. There are a number of different pricing models embroidery companies employ to price their products.  Some companies price by stitch counts, for some the price is included in the polo shirt and yet others use a combination of the two.
Pricing by stitch count has been used by embroidery shops for decades.  In fact, it is probably the most commonly used pricing strategy in the industry.  Many shops have a basic formula for pricing this way that is usually based on price per thousand stitches.
The concept of stitch count pricing is fairly easy to understand.  It operates under the theory that the more stitches it takes to create a logo or image in embroidery, the more it costs.
It’s sound idea and has its basis in cost accounting methodology.  The more stitches it takes to create a logo, the longer it is on the embroidery machine.  It takes more time and time is money, right?  Embroidery machines are expensive.  So the more time it takes to create an image the more it costs.
So once the stitch count is known or estimated, the price can be quoted.  For example, if a logo is 8000 stitches and the price is $1 per thousand.  The price to embroider that logo is $8.
Another reason stitch count pricing is so widely practiced in the industry is because it offers the embroidery shop reasonable certainty that every order will be profitable (assuming they have priced their service properly).  Whether the design is a small one at 5000 stitches or a large one at 45,000 stitches, using this pricing model gives an embroidery shop relative assurances that they are covering their costs and making money on that project.
The problem with this pricing methodology is that pricing by stitch count, is mostly something only the industry insiders understand which makes it very confusing and less transparent for consumers.
The biggest disadvantage to using a stitch count pricing model in my view is transparency.  Customers seeking logo embroidered apparel have no idea how many stitches it takes to create their logo in embroidery.  That puts consumers at a disadvantage in the whole shopping and pricing process.
Therefore, consumers rely on the embroidery shop to tell them how many stitches it is and they have no basis to know if the shop is accurate or if it is inflating that number in order to justify a higher price.
In addition, a customer may get two different stitch count quotes from two different suppliers.  That just adds more confusion for consumers in their buying decision.
Finally, stitch count pricing puts all the attention on price in the customers purchase decision.  It ignores other factors like quality, turnaround time and customer service.  All of which are important factors a customer must consider in a purchase decision.
At Thread Logic, we use a flat pricing model that avoids all the pitfalls of a stitch count pricing model.
For many embroidery shops, pricing by stitch count works for their business model.  It is a tried and true method of pricing a complicated and custom process.  But there are other alternatives to pricing that are more “customer friendly” such as flat pricing that you may wish to explore.
Tuesday, September 4, 2018

4 reasons to consider logo embroidered backpacks

Have you noticed the number of people carrying backpacks around these days?  And it is just not students or young people.  It is business people and professionals who have once again discovered the utility and value backpacks can provide whether travelling for business or just carrying your stuff to the office each day.
110172_Black_GA13In this article we will explore four reasons logo embroidered backpacks might make sense for your company or organization.
For backpacks, it all starts and ends with utility and versatility.  There are a wide range of styles and colors available.  You can find just about any pocket configuration to hold those specific items you carry around on a regular basis.  Whether it is a laptop, a tablet, files, papers, water bottles or just about anything else, you can find a backpack that will carry your stuff.
bags-bg202-lBackpacks make for a great tool to promote your brand with an embroidered logo. Most logo embroidery on backpacks takes place on a pocket.  Whether being worn on the back, over the shoulder or sitting on a seat next to you on the bus, the logo is very visible to everyone around you.  A great opportunity to build your brand.
Depending on where it is carried, a backpack will produce tens of thousands of impressions a year. And all of those impressions and exposure are good for your company and brand.
backpack-TG0243-sHere is something else to think about as you consider the third reason.  Most backpacks get used almost every day.  At minimum a backpack gets used a few days a week.  A custom logo embroidered polo shirt may only get worn once before it has to go into the wash.  But a back pack is always on the job, always being seen and that creates many more impressions for your brand.
Finally, logo embroidered backpacks make great gifts.  They are less likely to be rejected or disliked by people due to style, color or size when being given away. One of the challenges in giving away an embroidered polo shirt is the variety of sizes you need to fit everyone who might get one.  If someone gets a shirt as a giveaway and it is the wrong size, style or color for them, in all likelihood, they won’t wear it.
backpack-BG611-sWith a backpack, those problems are eliminated and it is more likely to that it will get used and carried around.
As you can see, backpacks make for great utility, exposure and value for your marketing efforts.  Consider a logo embroidered backpack today.
Thursday, August 30, 2018

Get blank samples of logo embroidered shirts to get the size right

One of the biggest challenges when purchasing custom logo embroidered apparel over the Internet is getting the proper sizing and fit.  We at Thread Logic understand that challenge.  We want your logo apparel to fit as well as you do.  Because when you look good, we look good.
k500 home pageOne tool that is available for customers to help with that challenge is a size chart.  For many people that is all the information they need in order to find something that will work for them and their employees.  The size charts we provide come directly from the manufacturers are very helpful and accurate.
But sometimes you may find yourself in a situation where you just absolutely have to try something on before making a decision.  Ok, we get that too and have worked to make that process and simple as possible.
The best solution in that case is to get a blank sample of a shirt.  We ship blank samples of polo shirts and button down shirts to customers all the time.  Our blank sample process is to charge for those items up front and then credit you back when they are returned.  That credit can be in the form of a credit to your credit card or we can credit your order as well.
There is a $5 charge for shipping and handling but that charge covers shipping both to you and back to us.  After we ship the samples, we will email you a return label to get the package back to us.
We recommend not getting every size you think you might need however.  That is really just overdoing it.  Most people can get just a couple of sizes and figure out what is going to work best for them from there.  For example, trying on a large size will tell you a lot of things.  It will tell you if the large works or not.  If it does, great, decision made.  If it does not fit well, it will probably tell you if you need to drop down to a smaller size like a medium or move up to a larger size like an extra-large.
The biggest disadvantage of getting blank samples to try on is time.  It takes time to ship out a blank sample and then make a decision.  Sometimes, if there is an event or specific deadline, there may not be enough time to go through that process.
The best situation in which to get blank samples is when you have people to fit that might have challenges in finding the right size.  Otherwise we recommend getting the size you would normally wear.
But getting blank samples is a great way to figure out exactly what you need and make sure the fit is something that will work for you.
If you would like to order a blank sample, you can call us at 800-347-1612, email us at customerservice@thread-logic.com, or place the order online.
If you choose to order blank samples online, place those items in our shopping cart.  During the checkout process there is a field called “Special Instructions”.  In that field enter “BLANK SAMPLES”.
The shopping cart will display a $15 shipping charge.  We will adjust that to $5 after receiving your order
Tuesday, August 28, 2018

What does shrink resistant mean?


It’s happened to all of us at some point.  We order a custom logoembroidered polo shirt.  It arrives and it promptly goes in the wash.  Excited, you go to put it on only to find out that is has shrunk and it now too small for you to wear comfortably.

Very frustrating, I know.  I’ve been there.
 
So how can you mitigate that problem when purchasing logo embroidered polos or button down shirts?  The good news, there is a solution.

Shrink resistant fibers to the rescue.

This shrinkage problem has been one that has happened to all of us.  It has not only frustrated shirt wearers, it has also frustrated shirt manufacturers.  Shirt manufactures have been working on this problem for years.  They have realized it is a problem and that the one who solves the problem stands to sell more shirts.

For many years, customers would purchase a whole size larger knowing the shirt would shrink down to a size that would fit them.  In fact, to this day, we get customers asking us at Thread Logic if they need to do that with the logo embroidered polo shirt they want to buy.

Shrinkage happens most often with shirts that are made of 100% cotton.  Cotton is a natural fiber that changes.  Its shape and consistency is always changing-often times based on how it is washed and dried. That includes shrinking.

One solution to address this problem that the manufactures have developed is to treat the cotton fibers that reduces their pliability-it makes the fiber more stable.

In fact, nearly all of the cotton polo shirts on the market today have some of treatment to reduce the amount of shrinking.

Treated Cotton Polo Shirts
Manufactures have figured out a way to treat the cotton fibers before it is processed into a material that reduces shrinkage.  Different shirt makers call it different things like prewashed, garment washed, preshrunk, etc.  The good news is, these processes work to reduce, but not eliminate shrinking.

It does not mean they won’t shrink at all.  Notice it doesn’t say shrink proof-it is shrink resistant.  There still may be some shrinkage but it is significantly less than without the treatment.  With these treatments and processes, shirt makers have eliminated the need to purchase a shirt that is a size too big in order to account for it shrinking down to your size.

The other solution to address the shrink problem is to purchase a shirt that is made partially or totally with polyester.  Polyester is a fiber that is synthetic fiber and very stable.  It does not change based on how it is washed or cared for.  Therefore it won’t shrink after washing.

Polyester Polo Shirts
I know there are some people who are not fans of polyester fabrics and shirts.  But the polyester golf shirts being produced today are much better than in the 1980’s. They are soft and comfortable and make a great fabric for shirts that won’t shrink.

So there you have it. Next time you are looking for a logo embroidered polo or button down shirt and you don’t want it to shrink, look for cotton shirt that has been preshrunk or a shirt that is made with some amount of polyester and you will be good to go.

Thursday, August 23, 2018

What is a sandwich bill cap?


A baseball style cap makes for a great palate in which to embroider and display your logo.  Behind polo shirts, logo embroidered baseball caps are the most popular style of apparel we sell at Thread Logic.

Baseball caps come in a number of different styles, shapes and color combinations anyone of which could make a good place to have your logo embroidered.  Like shirts, styles of baseball caps do come and go.

One of the most popular styles of baseballcaps today is known as the sandwich bill cap.  The sandwich bill cap has been around for a few years and are made in both structured and unstructured style caps.

The sandwich bill is fairly easy to define.  It basically is what it sounds like.  There is a piece of material, usually a different color, that is “sandwiched” between the material that makes up the top and bottom of the bill.  Here is a great picture of one.

The sandwich bill doesn’t serve any real purpose except that of fashion and style.  One of the advantages of a sandwich bill cap is that addition of color for the bill.  When paired with a logo color, it creates a very coordinated and professional look.

There are a number of different color combinations available to fit the needs of almost any logo to be embroidered on them.

The sandwich bill caps generally cost slightly more than a regular style baseball cap.  But there is real value in that increased cost.

Next time you are looking for a different way to present your logo embroidered on a cap, consider a sandwich bill.

Tuesday, August 21, 2018

What’s the difference between a constructed and an unconstructed cap?


In every product description on our website Thread Logic related to caps, you will see the one of these two terms; constructed or unconstructed. You will also sometimes see the terms “structured” and “unstructured”.   It is one of the most commonly used terms to describe a cap style and it is also some of the most questioned.

Customers always ask us what those terms mean when it comes to caps with logo embroidery.

The answer is actually fairly simple to understand. 


In a constructed cap, there is a piece of material called buckram that is placed in the crown of the cap and it helps the crown hold its shape.   One of the most common examples is that of a baseball style cap.  

The crown in this cap has a distinct shape.  The buckram holds the crown up giving it a more formal or uniform look.


In an unconstructed cap, that piece of the buckram is not used.  Therefore, the crown of the cap is lays more flat against the forehead.  It is a less formal or more casual look for a cap.  Some people call these floppy caps.

Constructed caps are great if you are looking for a more formal, uniform or athletic look for your company logo.

Unconstructed caps tend to be more casual and informal looking.  People also seem to really like the way these caps fit on their head.  That’s why you will see more people wearing unconstructed caps than constructed one. 

At Thread Logic, we sell way more unconstructed caps than we do constructed ones.

As you can see the logo embroidered cap you chose has a lot to do with the kind of look you are trying to achieve.  We also recommend thinking about who will be wearing the cap.  Are they more likely and/or comfortable wearing a certain style?  Very few women wear constructed caps outside of an athletic team so you may take that into consideration as well.

Either way, embroidered caps are very functional and a great way to promote your company or organization with beautiful logo embroidery.

Thursday, August 16, 2018

How Big Will My Embroidered Logo Be?


That is a question we often get asked when someone is interested in buying custom logo embroidered apparel from us at Thread Logic.  And it is a very good question. 

If you want your logo embroidered on the left chest of a shirt, size matters, right?  Too big and it will out of proportion and goofy on the shirt.  Too small and it may not be easily seen or read by the people you want to see it.

The answer of course is more complicated than it first appears but in this post I will try and explain two quick ways you can see what sized your logo might end up being.

First of all, there is no real standard size for every embroidered logo.  And that is simply because every logo is different and must be treated differently.  However there are some guidelines that can help you understand how big a logo will be on a shirt.

Because nearly all of the logos we embroider on the left chest of apparel, we will concentrate on that application.  Obviously if the application is a full front or full back, the discussion is very different.

The Logo Shape
The final size of an embroidered logo can depends a great deal on shape of the logo.  For example, we approach logos that are a circle shape differently than ones that are more horizontal or vertical.  By the nature of their shape, circle logos look bigger because the cover more area. 

Therefore, we usually recommend circle logos be sized to 2.5 inches in diameter.   At that size, the elements are generally big enough to embroider well and the circle image still doesn’t look out of proportion on the left chest of a shirt.

The America’s Best Companies is a good example of a circle shaped logo.

The Moss Landing logo is more of a square shape.  A square shape can appear very large
because of the area it covers.  Therefore, we need to be careful not to make it too big.  In the case of logos that have more a square shape, we like to keep them at about 3 inches wide or less.  Anymore and they don’t look good.

Business Card Size
Most everyone is familiar with the size of a business card.  If you are looking for a quick and dirty definition of logo size, this is the one.  Most logos, either horizontal or vertical in orientation end up about the size of a business card.  The standard business card is 3.5 inches by 2 inches.

When asked this question, I have even recommended that people take a business card and put it to their left chest so they can get an idea of how large a logo will be.

The Chocolate Pink logo is a good example of a logo that is about the size of a business card.



Too Big
We have found that any logo that is over 4 inches long or 4 inches tall is too big for the left chest of a shirt.  Not only does it look out of proportion, but larger than 4 inches wide and it starts to dive into the arm pit-which never looks good.

As you can see, answering the question about logo size may not be as easy as it first appears.  Hopefully we have helped you answer this question and therefore make a more educated decision about your embroidered logo apparel purchase.

The Smallest Element
When considering what size to embroider a logo, we first consider the smallest elements in the logo.  Embroidery has its limitations.  Putting thread on material is different from ink on paper. 

So we look at how big we need to make the smallest elements in the logo so they embroider well then adjust the size of the overall image to reflect that.

This method works well in some cases.  In others, the smallest elements are so small that if we adjusted the size so they would embroider well, the logo would blow up to a point that it would be too big for the left chest of a shirt.

In those cases, the smallest elements may be to be adjusted or eliminated so the logo will embroider cleanly and not be too big.